A telephone call will build relationships far better than an email exchange. Remember that email is a cold medium and choose your communication mode accordingly. You want to build rapport with the other person.If your reader is equally comfortable with phone and email, consider these factors: Use the Phone When: If anyone asks, I will tell them to email first and then phone. I may not see a text until the day after it arrives, because texting is not my preferred mode. Anyone who knows me well knows not to send me an important message by text. So one tip is to ask people about their preferred medium of communication. Still others are driving 70 miles per hour down the highway as they balance their phone on the steering wheel so they can check their texts. Some people prefer the personal touch on the phone, while others are checking their email every five minutes. How does your reader like to receive information? So do whatever will increase the likelihood that your ideas will reach the reader. The choice boils down to our understanding of our readers and the context of our message. Remember: You’re trying to communicate with this person because you have a message to convey. How do we know what is the right medium for our message? In addition to choosing between email and phone, you might have to choose whether to text, WhatsApp, Slack, or send a carrier pigeon. These are the kinds of questions my clients ask me as they face the eternal question of when to email, when to use the phone, and when to request a video call. “I know he doesn’t check his email frequently, but I don’t want to bug him with a phone call. “I emailed him three times and he didn’t respond.
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